Making Refrigerators Greener

When I first arrived at Burson-Marsteller, I was on a steep learning curve, and did not sell in much for my first nine months. My one big score during that time was winning a competitive engagement with the United Nations Development Program to help them develop an RFP for two major marketing programs they wanted to run in China.

It wasn’t a giant account, but it was an incredible delight to work with the UNDP, and it introduced me to the incredibly satisfying work of helping a big international non-governmental agency do important things. For years afterward I would experience a shot of satisfaction every time I saw the UNDP’s energy rating decals on refrigerators in appliance stores, probably my tiny but most lasting contribution to improving China’s environment.