Kosher Nostra in Tokyo


Tsukiji Hongan-ji
Tokyo, Japan
December 23, 2006

Guarding a lady (Paris Hilton, who was either a genuine lady or on her most gracious and classy behavior that day.)

This was the launch of the Motorola RAZR handset in Japan, just in time for the holiday. It was a massive pink tent in the courtyard of Chuta Ito’s elegant Tsukiji Temple, the venue and its setting creating an incredible contrast of the modern and the classical, the western and the eastern, the temporary and the permanent, and the earthly and the heavenly.

I think I subconsciously understood and appreciated all of this at the time, but I was really focused on making sure the event went smoothly (we had around 1,000 guests) while feeling deeply guilt-ridden about doing it on a Shabbos. It was also the heart of ten days away from home and family, capping off a total of a month’s worth of trips to Tokyo from Beijing to ensure everything went smoothly.